On The Pulse Agency · Google Ads for Australian clinics

Section · 01

Live accounts · live numbers

Real Google Ads Accounts Real Performance

Not mockups. Not case studies from 2019. Pulled from our accounts we manage. Every number is tracked, every enquiry is real.

Aurum DentalApr 1–30, 2026

Conversions · Cost / conversion

LIVE

@ $43.75 ea.

Clicks474

Spend$3,281

Conv. rate15.8%

Dental · VIC

Curated Skin AestheticsFeb 19 – Mar 19, 2025

Consult conversions

@ $46.31 ea.

Clicks660

Spend$880

Conv. rate2.9%

Cosmetic · consult-led

New Leaf SpaFeb 1 – Mar 31, 2026

Conversions · Cost / conversion

FEATURED

318

@ $13.00 ea.

Clicks3,915

Spend$4,135

Conv. rate8.1%

60-day ramp

Section · 02

The side-by-side

OTP vs. The Generalist Agency Quoting You Right Now.

Option ALikely outcome · slow

The generalist agency.

Runs anything for anyone, including your competitors.

Runs ads for hair salons, real estate, plumbers and clinics, often in the same week.
4 to 8 weeks from signup to launch.
6 or 12-month lock-in contract.
Retainer that often outweighs the campaign spend.
Limited working knowledge of AHPRA. Compliance risk lands on the practitioner.
Reports impressions and clicks. Rarely tracks booked patients.
Generalist credentials. Generalist results.

RECOMMENDED

Option B30 leads · 30 days

OTP Agency.

Clinic Google Ads only. Built around your registration and your front desk.

Clinics only. Across every vertical we run.
Live in 7 days from signup, in writing.
Month-to-month. Cancel any time.
Flat fee, designed to sit under your ad spend.
Every ad is sent to you for sign-off before it runs.
Tracks every call, form and SMS into one inbox. Conversions are the metric.
Winner, Best Google Ads Campaign, Australia 2025. Google Partner.

Both guarantees in writing

Book a 20-min call →

Section · 03

Why we're different

We Only Do Clinics. On Purpose.

No cafés. No real estate. No mechanics. Every campaign and every keyword list we have ever built has been for a clinic. That focus is the only reason we can charge what we do.

01

One playbook. Refined nightly.

Our keyword lists and headline formulas compound with every clinic that runs through the playbook. Your campaign benefits from every clinic that came before it.

02

We speak clinic.

Gap-free. Item numbers. HICAPS. CDBS. Bulk-billing. Recall. Scope of practice. Mod care. We know the words patients type and the words your front desk uses, not the words a generalist agency guessed at.

03

AHPRA-aware by default.

Australia's healthcare advertising rules are some of the strictest in the world. We know what testimonials you can and cannot use, why 'pain-free' is a landmine, and which claims need qualifiers. Every ad we publish respects the framework.

Section · 04

The process

Zero To Live In 7 Days. Then You Stay In The Loop.

20-min onboarding call

Day 0, around 20 minutes. We capture your services, USPs, locations, budget and Google Ads access. No 90-minute strategy workshops.

Day 0 · ~20 min

We build, you approve

Days 1–4. Campaigns, ad groups, headlines, conversion tracking and ad copy. You see every draft before a dollar goes live.

Days 1–4 · your review

Launch day

Day 7. We push campaigns live, hydrate conversion tracking, and wire every call, form and SMS into one inbox you actually check.

Day 7 · live

Weekly emails. Monthly reports.

A weekly email with what we changed this week. A monthly report with leads, spend and ROI. Milestone alerts when your account hits a new best.

Ongoing · in the loop

Section · 05

Sound familiar?

Your Current Agency Treats You Like Any Other Client.

Your account manager runs ads for hair salons on Monday and your clinic on Tuesday. They have never written a headline for a fluoride treatment, a sports injury intake or a Botox consult. You deserve better.

Problem 01

Retainers bigger than your ad spend.

$2,500/mo management fee on $2,000/mo of ad spend. You are paying more to run the campaign than you are spending on the campaign. The maths does not work.

→ The maths doesn't work.

Problem 02

Generic ads that could run anywhere.

'Quality care, friendly team, book today', the same headline they use for a plumber, a café and a real estate agency. No wonder nobody is clicking.

→ Same template, different logo.

Problem 03

Reports full of stats, not patients.

Impressions up. Clicks up. New leads? 'Can't track those.' You are flying blind on the only metric that actually matters.

→ Wrong numbers. Always.

Problem 04

Ad copy that puts your registration at risk.

Patient testimonials in ad copy. 'Guaranteed results' language. Before-and-after content with no qualifiers. Generalist agencies do not know the AHPRA rules and you are the one who carries the breach.

→ Your registration. Their oversight.

Section · 06

Risk reversal

Two Guarantees. Both In Writing.

We are so sure this works for clinics that we have stapled real money to every promise. If we do not deliver, you do not pay.

DAY

Guarantee 01

Money-back guarantee

Didn't hit 30 new leads in your first 30 days, or just not happy? Email us. We refund every management fee you have paid, processed within 7 days. No questions, no conditions, no win-back calls.

DAYS

Guarantee 02

Live or it's free

Campaigns and tracking live within 7 days of signup, or your first month's management fee is on us. Full stop.

Both guarantees in writing on signup. New lead = tracked phone call, form fill or SMS reply, deduplicated.

Section · 07

What clinic owners say

Phones Ringing. Diaries Full.

★★★★★

“Working with the team has been a game-changer for our clinic's digital marketing. They brought clarity, strategy, and serious expertise to our paid media, helping us better understand the platform and scale results with intention.”

Shaely Pynt

Founder · Curated Skin Aesthetics

★★★★★

“Nothing is ever too much trouble, and the team consistently go above and beyond to deliver quality outcomes. It's clear they genuinely care about their clients and take pride in the work they deliver.”

Lily Carafa

Head of Office · MGIDC

★★★★★

“The team are professional, responsive, and easy to work with. They provide clear insight into performance and deliver measurable results across paid media. We have seen strong outcomes since engaging.”

Ho N.

Head of Sales · AACAE

Ready to go?

Let's see if your clinic is a fit.

20-minute call. We'll audit your current ads (or your competitor's), tell you honestly if we can help, and quote a fixed price before you hang up.

Book my strategy call →See how it works

Free audit · Price on the call · Clinics only

If we're not a fit, we'll tell you within 5 minutes.